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Sketchnote Social ListeningProduct Designer
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Sketchnote's Social Listening

Helping marketing teams monitor millions of online conversations, detect emerging issues, and act before they become brand crises.

Prototyped with Claude Code

Components

Role
Founding Product Designer
Team
PM • 3 Engineering • CEO
Platform
Web SaaS
Responsibilities
Product Design, Strategy

Overview

Sketchnote is a SaaS platform that provides Project Management, Social Planner and Social Listening products. I led the end-to-end design of the Social Listening platform — from research and information architecture to dashboard design and developer handoff.

Problem Statement

Marketing teams monitor Twitter, Reddit, news sites and blogs using multiple tools. Important conversations often get buried under thousands of irrelevant mentions, making it difficult to detect reputation issues before they escalate.

  • Signal-to-noise overload
  • Delayed or missing real-time alerting
  • Sentiment analysis lacks nuance and context
  • Insights aren't tied to action
Social Listening conversation dashboardSocial Listening analytics dashboardConversation monitoring tableSocial Listening alert and conversation detailsConversation details and insights